What do Las Vegas, digital printing and online marketing have in common? Me—and happily so. January 23rd through 25th, I’ll be at the 2012 PODi AppForum at the Tropicana Resort in Las Vegas. Better still: from 1 p.m. to 4 p.m. on Monday I’ll be sitting on the panel in the pre-conference session, “Honing Your Online Marketing to Drive Results.” My focus will be teaching you to design and maintain a solutions-oriented website that bests competitors’ and wins loyal clients. If you’re not headed to Vegas next week, it’s not too late to register for AppForum. And if you are going, you’ll be glad you did.

I’m eager to present at AppForum because I know what a strong, solutions-oriented website can do for your business. Your website—hopefully one that works seamlessly with your with web-to-print tool—is an investment. And I know the website features that will decide if your ROI is solid or staggering.

In addition to distinguishing a solutions-oriented website from an unfocused and unprofitable one, I’ll explain the five criteria to a great website. I’ll also let you in on three of the most common mistakes printers make when developing a website. Stick with me. I can turn your website into a major money-maker.

And what’s Vegas if you’re not throwing some money around? I’m willing to bet that your marketing isn’t everything it’s cracked up to be. Stop by the PrinterPresence table during the show, and if you pass my 10-point test, I’ll hand you $50 cash. Think you and your marketing have what it takes?

I’ve dedicated my career to helping printers attract leads and retain clients with online marketing and web-to-print solutions. My excitement about being featured at the PODi AppForum springs from my passion for online marketing and teaching printers to use websites that can’t be topped.

If you’re on your way to AppForum next week, join my panel and stop by to say hello. I’ll be in the Cohiba Room during the Vendor Fair and in-between sessions. At 2:20pm on Tuesday the 24th, I’ll give a PrinterPresence demo at my table. Let’s talk about developing a better website for your business!

What are you looking forward to most about PODi AppForum?

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